A pioneer using technologies for e-commerce.In 1998, Amazon diversified into selling cultural products (CD,DVD,Digital Caméra.) Conclusion By : - Eugenie - Stephanie - Oceane - Paul >Possible brand confusion (prime air) Goverment could force firms to pay a fair-share of taxes Bank account and some of your personal information online Information on the Internet remains forever Amazon is THE online retailer and that trigger the hackers’ curiosity Introduction > AMAZON'S HISTORY A huge notoriety Low margins due to free shipping An efficient distribution chain and logistics Basically, Amazon's specialty was to sell books.The cost leadership Amazon is One of the biggest retailers Growing every year Offering many services and products Changing the rules 5 July 1994, Washington, United States, Amazon was created by Jeff Bezos.Goods are dispatched faster AMAZON'S STRENGTHS The volatility of custumers and Amazon's competitors.Lawsuits, negative attention from authorities Amazon sells products with free shipping and it includes obviously to lose margins Is Internet reliable ? Amazon wants to be diversified and operates in new products areas Are there any computer failures ? Weaknesses Since 2000, Amazon's logo symbolizes the customer's satisfaction.Plenty warehouses in each market The tax avoidance ! Threats Product diversified Only available online In 2014, the company employed 132,600 people worldwide.Transcript: A superior quality services References Products on Amazon are less expensive Amazon decided to propose a wide range of products to achieve the necessary economies of scales Competitors would adapt and could easily gain their market share back by pursuing differentiation strategy.

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